Product Designer
I design digital products that are clear, usable and conversion focused.
15 years of versatility
Shipping impactful SaaS, E-commerce, and mobile solutions.
Evidence-based design
Using research and data to drive design decisions.
Strategic orchestration
Prioritisation, moving beyond pixels to align design with business goals.
Design that speaks code
I know HTML, CSS, JS and have worked with frameworks like Tailwind and React.
Selling 2 billion euros of products in 6 years.
Used by hundreds of merchants across Europe.
A redesign that lead to 27% improvement on conversion.
Site-wide conversion rate by 11% and mobile revenue by 175%.
TourRadar's first app, 20k downloads & 4.6 rating ib 2020.
Find out how I built and managed a successful UX team of 12.
Product Design Lead
"Paul is an asset to any team lucky enough to have him. He has laser focus that is complemented by his great design skills & product talent. His decision making is based on thorough research and data. He is a good teammate with great intra-personal skills which makes working with him a breeze. His work has been instrumental to the evolution of the product, even during crunch times he has always shined and delivered. He is always in contact with his teams and has an ear to the ground, quickly adapting to any unforeseen situations.
He is also vocal and isn't afraid to ask tough questions, which brings invaluable feedback for the improvement of the product; an invaluable asset to any team & company."
Lead UX Researcher
"I’d heard of the ‘UX Unicorn’ but I wasn’t sure if they existed until I met Paul. Some of us on the design team joked about it but it’s the truth. Paul is a very rare type of UX Designer and colleague to work with. He is not only a very experienced and talented designer, he also ensures that he marries data and a strategic approach to what he is working on.
Before I joined Booking.com as the UX Researcher, Paul was the sole designer and he was also doing the research. It was amazing that he managed to handle that whilst working across various product teams. He is extremely passionate about what he does and he is a key member of the team. Paul has even been kind enough to mentor me at Sketch outside of core hours. He is a joy to be around and to work with."
Senior Product Manager
"Every team needs a Paul. He continually brings a tremendous amount of passion and care to his work - always putting the customer first and working tirelessly to help improve their experience. All the while, he has an upbeat, friendly, and collaborative mindset - engaging and inspiring those around him.
As a PM, it's an absolute joy to work with Paul because he's open to new ideas, curious about finding the right solution, and works quickly to get a starting point we can work from. In addition to his product design skills (which are amazing), Paul also has experience with hands-on coding, which is invaluable as he adds a richer perspective to the approach he takes to his work - simultaneously incorporating considerations from the research, design, and engineering aspects of product development to find the best way forward."
Senior Product Designer
"Paul is a swiss knife of his discipline, his skills go beyond design through product, marketing and print design knowledge - all neatly tied together by his empathic and holistic approach to it all.
Though not officially - he was like a mentor to me during the time we worked together. Even in the smallest of discussions we had, I was able to take away something out of them, his input was always valuable and constructive.
His work ethic and meticulous design and user research processes were always thought out and nothing was left out to guess work, he has a superpower of giving the right amount of context to everything - and all of this while never forgetting to smile and bringing his playful charm into it."
Product & UX Consultant
"Working with Paul at Booking.com was a great expereince. Paul welcomed me into the team at Booking.com and was the key person I turned to get set up and up to speed on projects. His enthusiasm for design and user experience is obvious with the way he approaches every project. He is a meticulous, well measured designer who is great at seeing ideas through the entire process from research to final digital product. He is a proactive leader within the design team, very easy to work with and a really nice guy.
I highly recommend Paul, he would be a great asset to any team in the future and they would be lucky to have him."
Senior UX Researcher
"All teams need a lead like Paul. When I joined the team as a Junior, Paul supported me and helped me to grow to mid-level. He was always open to communication and cared about my needs and challenges in the team. He trusted me and provided me freedom at work instead of micro-managing, therefore I always had the passion to do my best. Moreover, with his feedback at the right moment, I learned how to enhance my skills in UX research. In addition to his great management skills, he has a wonderful personality and you can talk to him for hours and don't get tired of it.
Workwise, he always has great ideas and thinks out of the box. That's what makes working with Paul more enjoyable. Because he always defends the users' rights and will not sacrifice a good UX for an attractive idea. I highly recommend him as a team lead and I am more than happy that I am working with him."
Engineering Manager
"Paul is a passionate designer adept at communicating with all the members of a product team. When working with Paul one of his strengths was to work with research to quickly prototype concepts and then to work with the engineers to ensure that concepts were deliverable. Paul has a strong work ethic, often going over-and-above to deliver."
Senior Frontend Developer
"It’s been an absolute pleasure working with Paul as part of the same product team. Paul is an exceptionally skilled UX/UI designer who consistently impresses with his creativity, speed, and problem-solving ability. He not only produces outstanding designs but also ensures that every decision is data-driven — conducting client interviews, gathering feedback, and setting up A/B experiments to validate ideas effectively.
Beyond design, Paul has a natural sense of coordination and leadership. He collaborated closely with our Product Manager and business stakeholders to define priorities and translate product goals into thoughtful user experiences. I truly appreciated his flexibility and pragmatism — Paul never hesitated to adapt his designs to achieve the same results with less effort for developers, keeping the entire team efficient and productive.""
UX Researcher
"Paul leads the B2B Ux team and UXR team I am part of; I have been positively impressed with Paul's skills as a leader, his commitment to team members and his technical knowledge of UX research and product design. Paul has the unique ability to build and foster a positive collaborative team environment by creating a welcoming atmosphere in the team.
He is able to make team members feel comfortable, and willing to share their ideas and perspectives, so everyone learns and grows together. With the ability to communicate skillfully, bringing the best out of people, and collaboration with other leaders, he can steer and guide projects and teams successfully."
Senior Product Designer
"Paul is great at building a strong UX team. Not only professionally, but also on a personal level, he has created an atmosphere of caring and open communication. We can always count on him to take care of us and support us in the best possible way when we experience difficulties or have special aspirations. He helped me in my professional development and in realising my potential. I know that he understands my abilities and also trusts me with my responsibilities.
What I appreciate about Paul is that he is not afraid to ask uncomfortable questions, this helps to ensure that our users are provided with the best possible experience. Through his efforts, UX is taken seriously at refurbed, which makes our work easier every day."
Senior Marketing Manager
"t was fantastic to work with Paul, who is an exceptional product designer. He's not only a reliable and forward thinking Product Designer, he's also an inspiring team player. Very positive attitude towards work and challenging situations, Paul showed a high flexibility and versatility to adapt to any kind of situation. It was a great pleasure to work with him, and Paul is a great asset to the team who has the chance to have him. "
Product Consultant
"Paul is a talented designer with a broad range of skills to bring to a team. He uses his experience to think holistically from marketing through to post sales, which ensures a slick and coherent customer experience.
Paul has a passion for good design that drives his work. Constantly thinking about potential improvements, from incremental change through to wholesale redesign, he never stops working to make a better product.
As Product Owner on Paul’s team, I found his input invaluable. He’d often thought of a different approach, or a slightly different take on a problem, which made him a perfect sounding board to create a great product - I thoroughly enjoyed working with him!"
UX Copywriter
"My first role as a UX Writer has been a challenging one. Paul was always super helpful, whether it was about showing me how to handle Figma, giving me British language advice or helping me regarding priorities. He is an awesome lead, who's constantly looking out for everybody on our team — not just on a professional, but also on a personal level. I couldn't have hoped for a better person guiding me through my first steps in the UX field."
Head of UX
"When you arrive in a new country, you are faced with many difficulties at the same time. As a German, I first had to realise that I didn't just have gaps in my knowledge of the English language. The differences are gigantic, especially in personal interactions and work culture.
Paul was one of the very few new teammates at Rentalcars who had the appropriate empathy to support me positively in this situation. How much time he took to explain to me everything that I misunderstood, especially when dealing with my British colleagues. In doing so, he helped me grow as a person. Added to this is his broad, in-depth knowledge of everything related to design. This distinctive, strong combination of empathy and competence makes him an excellent leader for me."
Design Manager
"I've worked with Paul as part of the design team at Rentalcars.com for 3 years. Paul is a motivated and considerate designer who has a high level of attention to detail and passion for what he does. He demonstrates his ‘can do’ attitude in the application of new technologies & techniques to solve UX problems. Knowledgable & approachable, I have found Paul to be a good leader & contributor - he's a great guy to work with and would be a valued asset to any team!"